Transforming Dustin


Background
The world around us is changing faster than ever before. Digitalization affects each domain of our lives and changes the traditional way of working and living. The transformation of Dustin, a leading IT partner in the Nordics and the Netherlands, provided opportunities to get closer to customers and their IT needs as they adopted a new business strategy moving from hardware sales to becoming a service provider offering a complete suite of products and services. After intense work with Kurrpa Hosk, Dustin's brand unfolded the essential journey to help clients stay at the forefront of their business and adapt to the new global requirements.

The scientific-based approach and iterative way of working with Kurrpa Hosk helped update the brand platform and the visual identity and build a strong foundation for future direction.





Background
The world around us is changing faster than ever before. Digitalization affects each domain of our lives and changes the traditional way of working and living. The transformation of Dustin, a leading IT partner in the Nordics and the Netherlands, provided opportunities to get closer to customers and their IT needs as they adopted a new business strategy moving from hardware sales to becoming a service provider offering a complete suite of products and services. After intense work with Kurrpa Hosk, Dustin's brand unfolded the essential journey to help clients stay at the forefront of their business and adapt to the new global requirements.

The scientific-based approach and iterative way of working with Kurrpa Hosk helped update the brand platform and the visual identity and build a strong foundation for future direction.


Background
The world around us is changing faster than ever before. Digitalization affects each domain of our lives and changes the traditional way of working and living. The transformation of Dustin, a leading IT partner in the Nordics and the Netherlands, provided opportunities to get closer to customers and their IT needs as they adopted a new business strategy moving from hardware sales to becoming a service provider offering a complete suite of products and services. After intense work with Kurrpa Hosk, Dustin's brand unfolded the essential journey to help clients stay at the forefront of their business and adapt to the new global requirements.

The scientific-based approach and iterative way of working with Kurrpa Hosk helped update the brand platform and the visual identity and build a strong foundation for future direction.

 
My Role
As a team member in the project, my collaboration and participation in the sprints with Kurrpa Hosk were essential to further work with the team to straighten all the touchpoints with visual direction and development. The iterative process allows me to learn, test, prototype, experiment, and grow in my role as an Art director. Furthermore, this project creates an opportunity to broaden my knowledge in the design field; thus, I consider the fantastic experience and an excellent foundation for my evolving process.

Project Ownership © Dustin

Keywords: Visual Identity ● Art Direction ● Brand

See the project ↓


 
My Role
As a team member in the project, my collaboration and participation in the sprints with Kurrpa Hosk were essential to further work with the team to straighten all the touchpoints with visual direction and development. The iterative process allows me to learn, test, prototype, experiment, and grow in my role as an Art director. Furthermore, this project creates an opportunity to broaden my knowledge in the design field; thus, I consider the fantastic experience and an excellent foundation for my evolving process.

Project Ownership © Dustin

Keywords: Visual Identity ● Art Direction ● Brand

See the project ↓


 
My Role
As a team member in the project, my collaboration and participation in the sprints with Kurrpa Hosk were essential to further work with the team to straighten all the touchpoints with visual direction and development. The iterative process allows me to learn, test, prototype, experiment, and grow in my role as an Art director. Furthermore, this project creates an opportunity to broaden my knowledge in the design field; thus, I consider the fantastic experience and an excellent foundation for my evolving process.

Project Ownership © Dustin

Keywords: Visual Identity ● Art Direction ● Brand

See the project ↓


 
My Role
As a team member in the project, my collaboration and participation in the sprints with Kurrpa Hosk were essential to further work with the team to straighten all the touchpoints with visual direction and development. The iterative process allows me to learn, test, prototype, experiment, and grow in my role as an Art director. Furthermore, this project creates an opportunity to broaden my knowledge in the design field; thus, I consider the fantastic experience and an excellent foundation for my evolving process.

Project Ownership © Dustin

Keywords: Visual Identity ● Art Direction ● Brand

See the project ↓


Group 2620
Group 2621
Large-Nature (1)
Large-1296341945
Dustin New Identity (1)_Page_59
Dustin New Identity (1)_Page_37
Dustin New Identity (1)_Page_63
Large-1270220775
Large-763173133
Large-Mobile working
Dustin New Identity (1)_Page_24
Print
Dustin New Identity (1)_Page_60
sketches
Dustin_Toolbox_Documentation (1)_Page_33
icons-template-figma3

 

Guidelines
Constantly developing our touchpoints and updating the guidelines is part of my responsibility at Dustin. Sketching, experimenting, collaborating is my way of working towards new designs and new ideas. 
The documentation across channels is also crucial to keep everyone updated on the brand.

Templates
Optimizing the process as we work with templates and module-based design makes the process effective and smooth, where the design force can focus on creativity and innovative ideas.

 

guidelines
some-templates
Dustin-Print-Guidelines14
Dustin-Print-Guidelines13

 

System and grid
Working scalable by always using systems and grids is an essential part of my way of working. 

 

 

System and grid
Working scalable by always using systems and grids is an essential part of my way of working. 

 

web-site
Dustin_Toolbox_Documentation (1)_Page_21
pages
Print
display
table
ppt-page3
ppt-page1
page-ppt

© Velina Parapanova 2022 — All rights reserved.